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The advertising world is constantly changing. What worked last year might not deliver results this year. To thrive, advertisers must remain informed with the latest trends. One trend is the growth of bite-sized video content. Platforms like TikTok and Instagram Reels have demonstrated that consumers are thrilled for entertaining, bite-sized content. Another shift is the focus on realness. Consumers are aware and can easily see through fake marketing. To succeed, brands need to be genuine.
- Moreover
- advancing mobile technology
- becoming increasingly prevalent